PRESS RELEASE
Paris, November 4, 2025
In the face of regulatory instability on sustainability issues, GENEO Capital Entrepreneur is reaffirming its approach to sustainability, focused on meeting societal challenges: water scarcity, natural disaster prevention, demographic transition...
Product and service innovation is the answer, and many SMEs and ETIs are working on these issues.
To highlight these concrete solutions, GENEO is publishing for the first time a "sustainable innovation catalog" detailing 15 sustainable innovations from its participations, stemming from their positive impact plans.
By helping small and medium-sized businesses build strong, responsible growth trajectories, GENEO makes sustainable investment a driver of competitiveness and long-term value creation.
From the responsible company to the contributing company
At GENEO, we are convinced that the pioneers of societal innovation will be the market leaders of tomorrow. Placing impact at the heart of our strategy creates long-term value.
We are therefore convinced that the companies of the future are those that are committed to a two-pronged approach:
- Social and environmental responsibility (SER), i.e. exemplary business and managerial practices ("responsible enterprise"), but also ;
- Impact, through strategic innovation and the transition of their business models to generate a positive impact on their stakeholders and society ("contributive enterprise").
GENEO's Carnets de Croissance and Plans d'Impact Positif help each company articulate its economic ambitions and its sustainable impact. These tools structure the approach of managers and translate commitments into measurable action plans, adapted to the reality of their business.
They are all the more credible in that GENEO, an investment company with permanent capital, is committed to the long term.
An innovation model for transition
The companies supported by GENEO (from sectors as varied as industry, services, healthcare and engineering) demonstrate that it is possible to develop a positive impact in all sectors of activity, and that sustainable innovation means smart innovation.
These initiatives are part of a coherent strategy, driven by overall performance and meeting the expectations of customers and, ultimately, of consumers.
This is the spirit behind the positive impact plans set up by the SMEs and ETIs supported by GENEO. Thanks to the talent, customer knowledge and commitment of these companies' teams, they have already led to the emergence of concrete sustainable offerings. To showcase them, GENEO is now publishing a catalog of their sustainable innovations.
These innovations respond to three major challenges:
- Reducing our environmental footprint (lighter materials, energy efficiency, low-carbon transport, resource circularity);
- Strengthen regional resilience (water saving, fire fighting, climate disaster prevention);
- Putting people at the heart of our business models (inclusion, support for ageing, development of human capital)
By making these approaches visible, GENEO intends to inspire companies and buyers committed to responsible purchasing policies, and show that sustainability is a genuine competitive lever.
"Sustainability is not a cost, it's an investment in tomorrow's competitiveness. At GENEO, we build positive impact plans as a direct response to market expectations in terms of preventing and moderating societal risks, or developing new offerings in line with new civic expectations," says Fanny Letier, co-founder of GENEO Capital Entrepreneur.
"Backed by GENEO's long-term approach, sustainable innovation guides the SMEs and ETIs we support, and fuels sustainable growth. This catalog features 15 concrete, sustainable innovations from their positive impact plan," explains Claudia Kientzler, Business Partner - Positive Impact, GENEO Capital Entrepreneur.
About GENEO Capital Entrepreneur
GENEO Capital Entrepreneur's raison d'être is to provide the real economy with positive finance that reconciles performance and meaning.
Designed to unlock the value-creation, job-creation and impact-creation potential of SMEs and ETIs, GENEO Capital Entrepreneur has nearly 740 million euros under management. In particular, it manages the "evergreen" investment company GENEO Capital, whose capital is majority-owned by families and entrepreneurs. GENEO provides agile capital that adapts to the pace of each company, bringing responsiveness and flexibility.
As a business partner and mission-driven company, GENEO mobilizes to provide support for the execution of structuring, growth and transformation projects through a "Carnet de croissance" tailored to each company and supported by its teams, including specialized "business partners" (external growth, liability structuring, operational and financial performance, positive impact, digital and innovation) and a platform of over 70 independent experts. Its Community of over 260 families and entrepreneurs also offers a unique opportunity to share experiences and build a business network unrivalled in France.
Fascinated by those who make, create and want to move the lines, the Geneo team's sole ambition is to take each entrepreneur's ambition to the highest level.
To find out more: www.geneocapitalentrepreneur.com, LinkedIn, YouTube
Press contact
For GENEO Capital Entrepreneur: Hugues de Tournemire - 06 67 07 22 33 - h.detournemire@bcadvisory.fr
