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The crisis we are experiencing is probably one of the most serious that living generations have known. Social before economic, it invites us to take a step back on the structure of our economy and the models that we want to promote within our society: our health and social cohesion systems, our modes of nutrition, our places and ways of life, but also the business models and directions of growth tomorrow. To bounce back, we will have to reconcile resilience, pugnacity and a spirit of conquest.