Coverpla announces a new equity transaction led by GENEO Capital Entrepreneur,
Paris, October 22, 2024.
Coverpla, a recognized French player in turnkey packaging solutions for the fragrance and beauty industries, welcomes a pool of majority investors to its capital, including GENEO Capital Entrepreneur, MACSF, Société Générale Capital Partenaires, BNP Paribas Développement and Bpifrance, renewing their confidence in Bruno Diepois and his team of associate managers.
Founded almost 80 years ago, Coverpla is now a key player in the design, manufacture and distribution of high-end, 100% customizable standard packaging for the fragrance and beauty markets. The international turn taken by Bruno Diepois, President of COVERPLA, when he joined the company in 2010, means that the company now serves brands in over 70 countries, with more than 250 product references, subsidiaries in the United States and Italy, and a differentiating positioning in small and medium-sized runs of premium and niche products.
Renowned for the quality of its products, its agility, creativity and capacity for innovation, Coverpla supports the development of very young brands and collaborates with major names in beauty. Thanks to its unique know-how and commitment to the environment, the company continues to strengthen its position on the global market.
By 2023, COVERPLA will have achieved sales of over 25 million euros. With the arrival of this new pool of investors led by GENEO Capital Entrepreneur, Coverpla has acquired new resources to accelerate its growth, while maintaining its entrepreneurial momentum. The company's historic investors, Bpifrance, Société Générale Capital Partenaires and BNP Paribas Développement, continue to support the group, and reaffirm their backing for the existing team. Together, they intend to respond to the new opportunities opening up for Coverpla, both in terms of innovation and the conquest of new markets. This step will also mark the ramp-up of the management team around Sébastien Saussereau, who has been appointed Chief Executive Officer.
"Opening up our capital to grow is a means to an end, not an end in itself. The management team is in place, and I want to support this change while preserving the soul that has made Coverpla a success, based on our values of boldness, excellence, rigor and humanity. Bruno Diepois, Chairman of COVERPLA
"Coverpla is a company that has succeeded over the years in combining tradition and innovation, offering solutions that meet the targeted requirements of international brands. We're proud to be associated with such a high-performance company, and to be able to support it in the next stages of its development with the backing of a co-constructed and shared Growth Portfolio".Delphine Jarnier, Managing Partner of GENEO Capital Entrepreneur, with her co-investors MACSF, Société Générale Capital Partenaires, BNP Paribas Développement and Bpifrance.
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About COVERPLA:
Coverpla's history began in 1946 with the distribution of wine and spirits bottles, before refocusing on bottles and caps for the perfume industry. In the 80s and 90s, the company moved into the industrial sector and opened up internationally with a global offer of turnkey solutions. The company continued to grow until its takeover by Bruno Diepois in 2010. Coverpla accompanies its international expansion with the creation of a subsidiary in the USA in 2016, followed by Italy in 2024. The catalog of standard caps and bottles expands year on year, the industrial facilities are strengthened, and sustainable development becomes a lever for growth and innovation. Every day, Coverpla reinvents itself for tomorrow.
For more information: www.coverpla.fr
About GENEO Capital Entrepreneur:
GENEO Capital Entrepreneur's raison d'être is to provide the real economy with positive finance that reconciles performance and meaning.
Designed to unlock the potential for value creation, job creation and impact of SMEs and ETIs, GENEO Capital Entrepreneur has nearly 560 million euros under management. In particular, it manages the "evergreen" investment company GENEO Capital, whose capital is majority-owned by families and entrepreneurs. GENEO provides tailor-made capital that adapts to the pace of each company, offering responsiveness and flexibility.
As a business partner and mission-driven company, GENEO mobilizes all its teams, including specialized business partners (external growth, liability structuring, positive impact, digital and innovation), to support the execution of structuring, growth and transformation projects. It also boasts a platform of over 70 independent experts and a Community of more than 220 families and entrepreneurs, providing a unique opportunity to share experience and build a business network unmatched in France. The terms of this operational support are tailored to the specific needs of each company and formalized jointly by the GENEO team, the management team and the company's other shareholders in a "Carnet de croissance".
Passionate about those who make, create and want to move the lines, the GENEO team's sole ambition is to take each entrepreneur's ambition to the highest level.
At GENEO, when we invest, we invest!
For more information: www.geneocapitalentrepreneur.com
About Société Générale Capital Partenaires
Societe Generale Capital Partenaires (SGCP) supports the shareholder-managers of SMEs and ETIs in their development and proximity initiatives. SGCP takes minority stakes in companies, for amounts ranging from €1 to €35 million, in a variety of contexts: development through external or organic growth, transfer of capital, reorganization of shareholder base, optimization of financial structure. Each year, SGCP's teams in Paris, Lille, Strasbourg, Lyon, Marseille, Bordeaux and Rennes invest between €150 and €200 million in some twenty transactions, confirming their long-term commitment to financing companies and the economy.
More information at https://capitalpartenaires.societegenerale.com
About BNP Paribas Développement
BNP Paribas Développement, an autonomous subsidiary of the international banking group BNP Paribas, is a limited company which, for over 35 years, has invested its own funds directly as a minority shareholder to support the development of successful SMEs & SMIs and ensure their long-term survival by facilitating their transfer. In addition to providing companies with stable financial resources, BNP Paribas Développement's mission is to support the management team over the long term as it implements its medium-term strategic projects. Our position as a minority shareholder ensures that our partners benefit from appropriate governance without interference in day-to-day management, while benefiting from the strength of a recognized group and the experience of a partner with a portfolio of over 550 diversified holdings.
For more information: https: //www.bnpparibasdeveloppement.com/
About Bpifrance
Bpifrance's equity investments are managed by Bpifrance Investissement. Bpifrance finances companies - at every stage of their development - with credit, guarantees and equity. Bpifrance supports them in their innovation and international projects. Bpifrance now also supports their export activities through a wide range of products. Consulting, university, networking and acceleration programs for startups, SMEs and ETIs are also part of the range of services offered to entrepreneurs.
For more information: www.Bpifrance.fr - www.presse.bpifrance.fr -
Follow us on X (ex Twitter) : @Bpifrance - @BpifrancePresse
Speakers:
GENEO Capital Entrepreneur: Delphine JARNIER and Diane LAJAUMONT
MACSF: Augustin DELARCHE and Jullian BENBASSAT
Bpifrance: Marc ANDRIEU, Julien ROUBINET, Charlotte FADLALLAH
Société Générale: Ann-Sophie COSTE, John CHUA
BNP Paribas: Valérie BREITENSTEIN, Rémy JUVENON and Zahra ADEM
Conseils Capital Entrepreneur :
- Cabinet PDGB: Roy ARAKELIAN and Guillaume MAITRE
- Cofigex: Jean-Charles NORRIS and Nicolas ALMEIDA
Banks - Senior debt :
- Société Générale: Gaëlle COUDERT-MAJOULET, Kévin BEAULIEU
- BNP Paribas : Bruno CHAUDAT, Sabine GESLAIN
- LCL: David PAQUIN, Julian ANDREO
Conseil Banques :
- Hogan Lovells: Sabine BIRONNEAU, Ouassila EL ASRI
Management advice :
- Lamartine Conseil: Fabien MAUVAIS, Camille LE FOYER DE COSTIL, Carla BELLAVIA
- Oaklins: Hadrien MOLLARD, Ghislain DE FEYDEAU, Romain DELION, Océane CHAINHO
Press contacts :
For COVERPLA :
Rouge com : Sylvie Grand / com@rougecom.fr- / + 33 (0)6 09 28 54 76
For GENEO Capital Entrepreneur :
Bien Commun Advisory: Antoine Mathot / a.mathot@bcadvisory.fr / + 33 (0)6 70 54 19 20
Hugues de Tournemine / h.detournemire@bcadvisory.fr /+33 6 67 07 22 33
For BNP Paribas Développement :
Céline Argy / celine.argy@bnpparibas.com / + 33 (0)6 64 46 60 46
For Bpifrance :
Sophie Santandrea / sophie.santandrea@bpifrance.fr / +33 (0)7 88 09 28 17